Updated: 7 October 2020 | 11:33 IST
Google is announcing a fanatical Web Story carousel within its Discover feed, which is launching within the US, Brazil, and India to start out with, and coming to more countries within the future. News publishers are going to be ready to create their own stories using the free feature from Google and can be ready to monetize these posts also. Web Stories appear as if the “stories” format you see on most apps today, but rather than being limited to one app, are often found on the online through your browser.
News publishers can start with Web Stories by visiting stories.google, which incorporates the online Stories Editor. Google had launched Web Stories (then referred to as AMP Stories) in 2018, bringing content almost like Instagram or Snapchat stories but on the open Web rather than being restricted to a specific app. Content for the stories format within the US had initially come from partners like CNN, The Washington Post, Conde Nast, and Wired.
At the time, Google had explained the necessity for the format by saying: “On mobile devices, users browse many articles, but engage with few in-depth. Images, videos, and graphics help get readers’ attention as quickly as possible and keep them engaged through immersive and simply consumable visual information.”
Since then, Google has expanded its Web Stories program internationally.
If you are not conversant in stories across different apps, this is often what the experience is like — the stories are divided into ‘cards’ and you merely tap on the proper side to maneuver forward, or the left to travel back. it isn’t just a slide show as you’ll use full-screen videos, add text and animations, and even more information which will be accessed with a faucet. In our experience, stories are good for explaining things in lists, like this guide to scheduling WhatsApp messages or showing visual changes, like this text on the Evolution of Pokemon.
This format is unlike other apps’ stories because it’s available online, but in terms of how it’s and the way we make use of those pages, it’s pretty similar. Google recommends vertical video and captions rather than speech, with short text within 30 words on one page, suggesting that it’s meant to be used on phones and on the go.
Web Stories are a full-screen experience that focuses on visual narratives, with animations and tappable interactions. As a neighborhood of the open Web, they’re available for anyone to use and may be shared and embedded across the online, instead of requiring a selected app to ascertain.
And since they seem to be a part of the open Web, they will even be tracked and measured using equivalent tools that a publisher uses for other pages, Google noted on its developer site.
These stories are going to be available through Google Search and Google Images, and Google has just announced that it’ll make them available through Google Discover and Google Search.