Updated 21st October 2020 | 10:48 IST
Netflix plans to offer users in India access to its service at no charge for a weekend as a part of a test to expand its reach within the country, a top company executive said Tuesday.
The American streaming giant, which today reported a slow users growth for the quarter that led to September, recently stopped offering first-month complimentary access to new users within the U.S. But the corporate plans to stay experimenting with new ways to lure potential in many parts of the planet, said Greg Peters, COO and Chief Product Officer at Netflix on the company’s earnings call.
One of those new ways is making a gift of access to Netflix at no charge to customers for a weekend in several markets, he said. the corporate has picked India, where it competes with Disney, Amazon, and technically three-dozen additional services, because the first market where it’ll test this concept and “will see how that goes,” from there, he said.
“We think that for free of charge |freely giving|giving freely”> making a gift of everyone during country access to Netflix for free for a weekend might be an excellent thanks to exposing a bunch of latest people to the amazing stories that we’ve, the service and the way it works … and hopefully get a bunch of these folks to check in,” he said, without sharing exactly when the corporate will roll out this new test in India. (It had not at the time of publishing.)
This won’t be the primary time Netflix uses India as a workplace to explore new ideas. the corporate first flirted with the thought of a $2.7 mobile-only monthly plan in New Delhi before introducing it as a permanent tier within the country last year than nearly a dozen markets. it’s since tested even more pricing plans within the country.
India emerged because the largest open battleground for Silicon Valley and Chinese firms checking out their next billion users within the past decade. Disney, Amazon, Google, Apple, Spotify and a number of other firms offer a variety of their services at a way affordable price home in India, the world’s second-largest internet market.
The company, which earmarked $420 million to develop and license content in India by end of 2020 last year, is additionally deepening its collaboration with other industry players within the country.
It recently partnered with Reliance Jio Platforms, India’s largest telecom operator, to bundle its app on the Indian firm’s fibre broadband and mobile data plans. the corporate has also partnered with several financial institutions in India to form payment processing easier for users within the country, it said. “We expect [more payment options] will have retention benefits. All of those initiatives are important and add concert with our big investment in local originals to enhance the Netflix experience for our members,” the corporate said during a letter to shareholders (PDF).