Nissan India announces the launch of its innovative virtual sales advisor for Nissan Magnite customers as part of its digital platform Shop@home, in partnership with Eccentric Engine, to enhance customers’ car buying experience. The virtual sales advisor equips Nissan customers with real-time personalized product interaction that provides information about the vehicle, answers product and ownership related queries, variant suggestions, financing and exchange value options, virtual test drives as well as book the car online. The platform provides complete informational and transactional assistance.
Rakesh Srivastava, MD, Nissan Motor India, “Pandemic challenged the traditional way of customer engagement. Nissan innovated with virtual showrooms and virtual test drives during the launch of the game-changer Nissan Magnite. The virtual sales advisor is a way forward towards a transparent, flexible and convenient buying experience with an expert online advisor for enriching the journey of owning a vehicle.”
Nissan Magnite since launch garnered more than 3 lakh enquiries and 60,000 bookings with 25 per cent of these bookings contributed by Nissan Shop@Home. From launching the virtual showroom even before the launch of Nissan Magnite, the virtual sales advisor is the next step in the evolution of the digital customer journey. The platform also enables customers to invite friends and family to join these sessions in real-time to explore the Magnite from the convenience of their homes. The customers also receive a personalized Nissan Magnite brochure at the end of the session.