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Sitara foods Rode the pandemic over Google Ads

Sitara Foods a Homemade Pickle brand Rode the pandemic with google ads.

To optimise their marketing spend, Sitara Foods wanted to understand the point in the customer’s journey where most customers dropped off. In order to do this, they used conversion tracking on Google Ads and reviewed data from Google Analytics, and experimented with different approaches.

From here, Sitara Foods came away with various insights. For example, they realised that their audience responded well to terms such as ‘homemade pickles’, ‘chicken pickles’ and ‘locally sourced ingredients. This allowed them to tweak their campaigns to focus on these keywords.

Keywords aside, Sitara Foods also made sure they chose the right placements for their ads. The family behind Sitara Foods believes that you taste your food with your eyes first, and with this philosophy, they decided to display their ads on the recipe and food-related websites.

The brand can now reach out to Indians living abroad (via websites frequented by them), and they have also succeeded in getting shelf space in one of the biggest multinational grocery stores in the world.

Finally, Sitara Foods managed to ride out the Covid-19 pandemic and even increase its orders, thanks to Google Ads.

How did they do this? Using Google Trends, Sitara Foods uncovered a shift in its audiences’ mindsets. The pandemic made people more conscious of their health, and Sitara Foods used the opportunity to expand its product offerings and created new recipes to cater to their customer needs.

On top of that, the company is also looking to increase brand visibility through video content strategies. The goal is to invest in YouTube ads and reach out to a wider audience.

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On the operational side, while the lockdown made it hard to fulfil orders, Sitara Foods was still receiving enquiries daily. As per Sreekanth, they immediately started running online ads when they could start delivering again, and they saw a 3× hike in orders within just two days.

To find the best Google Ads strategy for your Brand, book a consultation at http://www.socialctr.com

follow the author over Instagram @simbaharsh

 

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