UPDATED: April 24, 2021 16:42 IST
Snapchat, for the time, recorded more Android users as compared to iOS users in the first quarter of 2021. Snapchat reached 280 million daily active users (DAU)s which is an increase of 22 per cent in a year “For the first time, the majority of our DAUs for the quarter were on the Android version of our application,” Snap, the parent company of Snapchat noted. Snapchat defines a Daily Active User, or DAU, as a registered Snapchat user who opens the Snapchat application at least once during a defined 24-hour period.
The revenue increased 66 per cent to $770 million and the average revenue per user increased 36 per cent to $2.74. The Verge cited Snapchat CEO Evan Spiegel calling the moment Android users overtook iOS users a critical milestone that reflects the long-term value of the investment made to rebuild Snapchat’s Android application. Spiegel was referring to the final version of the app in 2019, which made it more functional and accessible to global users.
Back in 2018 and early 2019, Snapchat had introduced redesigns that did not focus much on Android. The platform then received criticism even from celebrities like Kylie Jenner from Keeping up with the Kardashians fame when she tweeted she was not keen on opening the Snapchat app.
2018’s redesign was aimed to create two distinct categories, one side that is personalised with chats and stories from friends and families and one side for stories from publishers, creators, and community. The redesign was not well appreciated by Snapchat users. As the company received a backlash as thousands of users have found the new layout hard to use. It also seemed to lose its lustre as Facebook-owned Instagram stories got more popular.
However, after its final redesign for 2019 and the ban of TikTok in India last year, Snapchat’s desirability started increasing. In November 2020, India surpassed the US to become Snapchat’s top market for new users.
Snapchat launched its first local market Snap Original, “Phone Swap”, in India in the first quarter of 2021. It also launched Spotlight in three new countries including India, Mexico, and Brazil among other countries. “In March, over 125 million Snapchatters used Spotlight, our newest platform surfacing the most entertaining Snaps from our community,” the company noted. It also noted that over 75 million Snapchatters watched beauty-related content each month on Discover in Q1 2021.
“The number of Snapchatters engaging daily with our augmented reality Lenses grew more than 40 per cent year-over-year in Q1 2021. Over 260 million Snapchatters engaged with Valentine’s Day Lenses over two weeks. Lunar New Year Lenses reached over 125 million users,” the company informed.