Listing property you know the first step of about half of all home buyers is to look online for properties? So listing your real estate listing description matters a lot to potential buyers. Potential buyers prefer to read the listing and, they’re on to the next one. Writing a compelling real estate listing can be easier than you think. Below are tips for you to write a real estate listing description that sells?
Describe the property accurately.
Writing a listing may seem easy but the listing description should be precise. Let’s say one owns house in “Sarnia Ontario Canada” and listing is posted on Sarnia real estate listing website with the description 900 square feet house spacious enough for 7-8 people, writing “spacious enough for 5-6 people” is dishonest and saying house is in “excellent condition” but there is a water pipe damage throughout and the back is rotting. The potential buyer will be turned off by witnessing something like this on arrival. “Setting unrealistic expectations helps no one”.
“Single-owner home set up on a large lot in between mature trees to provide nature’s feeling. It’s ready for the next owners to bring it into the 21st century”.
- Choose your words wisely.
Being descriptive without going crazy is important. People can tell when the words are trying too hard. For example “cozy” word is the short term for the word “very small.” Your real estate listing description is your chance to get creative and paint a picture of your listing. Adding too many extra adjectives will make the readers assume you’re trying to distract them from reality as property for sale in Sarnia.
- Avoid red flag words.
These words include “fixer,” “TLC,” and “cosmetic.” these words imply the home requires a lot of work. Although these words are not outright negative, these words give an idea to buyers that there is a lot of room for negotiation. Use these words when you know you own a home that needs a lot of attention work and price it accordingly.
- Use words that add value to your listing.
While you may want to avoid the red flag, there are also words that can help a home listing. For example “when you are listing for a Lambton real estate building “Impeccable,” “luxurious,” and “landscaped” were noted to help boost sales. So if there’s a Jacuzzi tub in the master, luxurious will definitely apply to your Lambton real estate listing description.
- Highlighting unique features is important.
Mentioning the unique features of the house can help to sell. If there is a fireplace in the master bedroom or maybe an original stained glass window in the entryway. There is the least chance, it will help potential buyers differentiate listing from the other dozen they are browsing.
Try to bring one-of-a-kind home features in your real estate listing description and the right buyers will be there to buy it. It may end up being what makes a potential buyer schedule a showing. Rather, own up to flaws or shortcomings and change them into positives or you can share suggestions on how to fix them. If potential buyers know they are in the right direction, they’re more likely to be accepting of the work that needs to be done.