YRF at 50: Aditya Chopra pens a heartfelt note;

Dedicates the 50 years to every artist, worker, employee and audience of YRF

Updated 28 September 2020 | 12:40 IST

Aditya Chopra started off by talking about his father’s journey of building Yash Raj Films. “In 1970, my father Yash Chopra left the security and luxury of his brother Mr. BR Chopra and formed his own company. Till then, he was a salaried employee of BR Films and didn’t own anything of his own. He didn’t skills to run a business and didn’t even have the essential knowledge of what goes into making an organization. All he had was a strong belief in his talent and hard work and a dream to be self-reliant. That conviction of a clever man backing nothing but himself and his art gave birth to Yash Raj Films. Mr. V Shantaram, who owned Rajkamal Studios, graciously gave him a little room in his studio for his office. My father didn’t know then, that the small company that he started during a small room, would at some point become the foremost important film company of the Indian film industry,” he wrote.

“In 1995, as Yash Raj Films (YRF) entered its 25th year, my directorial debut film Dilwale Dulhania Le Jayenge released. The historic success of that film gave me the confidence to supply wings to some crazy risky ideas that I had for the long run of YRF. Besides the immense love that my father had on my behalf, he now also had plenty of religion in my ideas thanks to the miraculous success of my film. I had foreseen the arrival of international corporate studios coming to India and taking over our business. I wanted us to understand a specific scale so that we could retain our independence before they came in. My father contradicted his own conservative mindset and bravely indulged all my bold initiatives. and through a span of 10 quick years, we went from a movie production house to India’s first fully integrated independent film studio,” he further wrote.

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Describing YRF, Aditya wrote, “Across 5 decades YRF, at its core, has been a typical company with deep-rooted old world values and a conservative approach to business. But at the same time, it’s also been a bold forward looking company, constantly trying to push itself in embracing technology and innovations to be before the curve. This perfect balance of traditional and modern is what defines Yash Raj Films.”

Today, we enter the 50th year of Yash Raj Films. So, as I write this note, I’m trying to figure out what exactly is that the key to this 50-year success? What makes an organization flourish for 50 years? Is it the creative genius of Yash Chopra? The audacious vision of his 25-year-old upstart son? Or is it just plain luck? It’s none of the above. It’s the PEOPLE. The folks that worked in each and every YRF film for the last 50 years. My dad used to describe his journey with a poet’s line-Main akela hi chala tha janib-e-manzil Magar, log saath aate Gaye aur Karavan Banta Gaya (I walked on their lonesome towards my destination, people kept joining and thus the caravan kept growing). Its taken me 25 years to completely understand this. the key of YRF 50 are the PEOPLE…,” he wrote.

Aditya Chopra thanked the spot boys, lighting, setting workers, hairstylists, production designers, actors, writers, audience, and every other person involved within the method of filming. He said that he dedicates these 50 years to each one of them.

“But it’s not only YRF that’s made by these artists and workers; it’s the entire Indian film industry. this is often not only YRF’s success, but it’s also the success of the Indian film industry, which gave the platform for a self-made man to form a self-reliant, truly independent studio of the earth. An industry, which provides a civil right to each artist and worker to make a life for himself and his family. On behalf of my entire YRF family of artists, workers, and employees, I thank the Indian film industry for allowing YRF to be a neighborhood of your great heritage. The Industry where I met the foremost wonderful, talented, and pleasant people. The Industry I hope to be a neighborhood of in every lifetime…in any capacity whatsoever,” he concluded.

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