Anand Mahindra, chairman of Mahindra Group, recently expressed his delight and nostalgia over the enduring popularity of Mysore Sandal Soap, a product he once endorsed. In a heartfelt social media post, Mahindra expressed his excitement about the soap’s continued success and announced that he plans to start buying it again.
Read the post here
In a post on X, Mahindra reminisced about using the soap and shared his intention to purchase it again. Mahindra’s post included a video showcasing the soap’s manufacturing process, highlighting the traditional methods and natural ingredients that have kept customers loyal for generations. He praised the soap’s quality and expressed his joy at seeing it thrive.
“Overwhelmed by nostalgia upon seeing this clip. Delighted to see that it survives—and thrives.Going to start buying it again and inhaling the fragrance of tradition! (Video courtesy @amshilparaghu),” reads the post shared by Anand Mahindra.
— anandmahindra (@anandmahindra)
Mysore Sandal Soap, known for its iconic fragrance and shape, has been a beloved product for over a century. Mahindra’s endorsement brought renewed attention to the soap, which was once forgotten but has now made a strong comeback. Karnataka Soaps and Detergents Limited (KSDL), a state-owned enterprise, manufactures the soap.
‘Mysore sandal is one of the best soaps.’ commented users
Many users agreed with Mahindra and shared their experience of using the Mysore Sandal soap.
‘Mysore sandal is one of the best soaps available without any chemicals that negatively affect your testosterone levels (xenoestrogens)’, commented a user.
— BhavanChand (@BhavanChand)
‘One of my absolute favorite bath soaps is the MYSORE SANDAL!!’, said another user.
— doctorsatwindr (@doctorsatwindr)
‘It is iconic ,vintage, Mysore Maharaja sent his scientist to uk to study soap technology and set up this factory, in 60s it was a soap used by families, economical with good fragrance, definitely this factory has to be preserved and its products should be sold pan India&globally,’ replied another user on the post.
— caraghv2008 (@caraghv2008)
