Zepto, the quick commerce platform, will introduce a dedicated app for its Cafe offerings next week, announced its co-founder and CEO.
Aadit Palicha, co-founder and CEO of Zepto, announced the strategic move on social media, emphasizing the company’s rapid growth and innovative approach. “We’re launching a separate app for Zepto Café next week! The team is shipping an MVP and iterating quickly, so it may not be perfect on Day 1, but it’s worth it to launch fast 😀 Café is scaling rapidly: we’re launching 100+ Cafés monthly and clocking 30K orders/day.”
While the Cafe offerings will be available through the new standalone app, customers can still access these services via the main Zepto application. This approach mirrors Zomato’s strategy with Blinkit, providing multiple entry points for consumer engagement.
The new app comes amid intense competition in India’s quick commerce sector, with major players like Swiggy and Zomato also exploring rapid food delivery services.
The launch aligns with Zepto’s broader expansion plans, which include scaling from its current presence in about two dozen cities to over 50 cities in the next quarter. The company recently surpassed a billion dollars in top-line revenue and targets profitability in the upcoming fiscal year.
