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Poonam Pandey type stunt? Startup that fired 100 employees over mental health survey says it was a campaign to raise awareness

YesMadam

Remember Poonam Pandey’s awareness stunt where she announced her death and then later said she was raising awareness about Cervical cancer? The ‘so-called cervical Cancer awareness’ campaign created an outrage with consensus being that Pandey went too far. YesMadam, the Noida-based salon home service startup in the news for ‘firing’ 100 employees after an internal survey on mental health, has claimed a similar campaign.
A day after receiving flak on social media for terminating employees who said they were overworked, the company issued a three-page clarification. It said that the survey was part of a social media campaign addressing workplace stress, and it has not fired anyone in the team.

In a long post on LinkedIn, YesMadam said that the campaign, which initially suggested employees were fired for being stressed, was a strategic move to draw attention to the pervasive issue of workplace stress in India. It also unveiled its “Happy 2 Heal” program and India’s first “De-Stress Leave” policy.
YesMadam clarified that no employees were dismissed and apologised for any distress caused, emphasizing their commitment to employee well-being.

 

Read the company’s clarification on the same:

No one was fired at YesMadam!

To our YesMadam family and community,

We sincerely apologize for any distress caused by recent social media posts suggesting we dismissed employees for being stressed. Let us be clear: We would never take such an inhuman step. Our team is like family; their dedication, hard work, and passion are the foundation of our successes.
The social media posts were a planned effort to highlight the serious issue of workplace stress. To those who shared angry comments or voiced strong opinions, we say Thank you. When people speak up, it shows they care—and care is at the heart of our business.
Were YesMadam employees really fired for being stressed?
Absolutely not.
• They weren’t fired; they were given a break to reset.
• They weren’t let go; they were encouraged to release their stress.
• They weren’t Sacked, they were urged to rest and recharge.

In today’s hyper-connected world, work-life boundaries are fading, stress is widespread, and productivity often overshadows employee well-being.

At YesMadam, we choose to rewrite the narrative.

It’s time to flip the script: let productivity take a back seat when needed to prioritize employee well-being. Happy employees build stronger businesses, and we’re here to lead the way in creating a culture that reflects this belief.

Introducing “Happy 2 Heal”

We’re thrilled to announce YesMadam’s new corporate program:

Happy 2 Heal. This initiative offers head massages and spa sessions right at the workplace, designed to help employees unwind and recharge – just like it is for the YesMadam team.

India’s First De-Stress Leave PolicyWe’re excited to take it a step further by introducing India’s first-ever
De-Stress Leave Policy. Under this initiative, every YesMadam employee will now enjoy:
• 6 de-stress paid leaves annually to take time for their mental health
• Complimentary YesMadam Spa Session at home, because care
starts with our team.

We firmly believe that the backbone of any great organization is not built on stressed shoulders but on happy minds.

 


So, let’s make employee well-being the new norm. Let’s create businesses that thrive on care, collaboration, and compassion.

 


Over to you, Corporate & Startup India. Let’s walk this path together.

 


Warm Regards,


Family of 300+ employees,


4000+ partners and growing strongly

 

Poonam Panday’s awareness stunt

Actress Poonam Pandey shocked the nation yesterday with the announcement of her death from cervical cancer at the young age of 32. The news, shared via her official Instagram account, sent shockwaves across social media and dominated headlines.

 

However, in a surprising turn of events, Pandey revealed this morning that the announcement was a staged campaign to raise awareness about cervical cancer. “I am here, alive,” she declared in an Instagram post, emphasising the devastating impact of the disease and the urgent need for greater awareness and prevention.

 

 

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